Powerful Business Analytics Tool by Google 

Google Analytics

Google Analytics Consulting from Realogix Technologies is a custom-tailored to provide meaningful data to help you make more informed decisions and evolve. As your Google Analytics consultant, we factor in your unique business goals to configure your account, provide easy access to performance data, and build confidence in your marketing decisions. If you are going to invest resources in analytics, you want assurance that it will produce the information and impact you expect and need.

Our experienced Google Analytics consultants can take you from strategy through implementation and beyond, teaching you how to pull a report and making recommendations for configurations that would benefit your business. We share ideas that will keep you engaged and excited about what is possible using your data.

Google Analytics consulting can also lead to recommendations for supplemental tools that will expand your understanding of customer behavior, so you can respond with actions that pay off. One key to our continued success is our basic methodology: strategy, implementation and optimization.

Strategy
We begin with a Google Analytics Audit to ensure the integrity and accuracy of your implementation, and conduct research and discovery to design a new implementation that gathers the data relevant to you.

Implementation
This entails creating snippets of code for your website, as well as setting the parameters for the custom dimensions and metrics that were recommended during the strategy phase.

Optimization
A continuous process of data analysis and providing insights that leads to action. Reports are studied regularly to make sure the metrics are still relevant to your goals, and data is clean.

 As one of the most common web analytics tools, Google Analytics has wonderful reporting and analysis system and having a Certified Analytics expert will help you in better understanding of web analytics data and properly track your marketing campaign effectiveness. While Google Analytics offers enterprise level features for free, it has to be configured properly for the data to be actionable, and truly understand what is or isn’t working.

Working with Google Analytics can be a challenge for most marketing departments and internal digital teams. Google Analytics is developing at a rapid pace and this rapid pace means that the configuration you had 6 months ago is no longer taking full advantage of the power of Google Analytics.

We can help you:

  • Ensure accurate data tracking
  • Decide where to best utilize your marketing budget
  • Provide actionable insights to improve your website
  • Measure your social media efforts
  • Prioritize your content development efforts
  • Improve your reporting and dashboards
  • Train your team on the fundamentals and advanced features

Our friendly and experienced consultants can help you take advantage of the huge opportunities available to you by improving your use of Google Analytics. As Certified Partners and seasoned experts, we have seen just about every possible challenge and helped organizations from various industries with analytics strategy, implementation, optimization, training, and ongoing analysis. We’ll help you understand where you can go with analytics and put together a plan to get you there. If you know you have implementation issues and would like an in-depth analysis to ensure the integrity and accuracy of your implementation, you would likely benefit from a Google Analytics Audit.